The Roth funeral home opened on Atlantic Avenue in Atlantic City in the late 1800s and was operated by Edwin Roth's grandfather, Joseph. In the early 1900’s, Edwin's father, Abe, followed in his father's footsteps and the name of the company changed to Abe L. Roth Funeral Home which included the funeral home being moved to 200 Pacific Avenue in 1938.
Goldsteins’ Funeral Directors opened in 1944 at 2129 Broad Street in Philadelphia by brothers and licensed directors, Jack and Joseph Goldstein, and Joe's daughter, Ruth Snyderman. Ruth is believed to have been the first licensed Jewish female funeral director in country.